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Rewards: A balance between left and right brain-core

Most of you will be familiar with the well-known Octalysis framework. If not, I highly recommend taking a glance if you’re interested in triggers around gamified behaviors. This framework highlights several behavioral triggers (both intrinsic and extrinsic) reflected across gamification. These triggers are simply segregated into right-brain core (more correlated with evoking creativity, sociality, uncertainty, and the curiosity of discovering the undiscovered) and left-brain core (depicting senses of logic, ownership, and analytical thoughts with more reliance on extrinsic forms of rewards, including monetary, social, and periodic achievements). One principle of our reward system was to establish a balanced framework between left-brain core and right-brain core, instilling a sense of accomplishment across various touchpoints, as well as leaving room for the creative freedom of the right-brain.

Analysis of existing architectural patterns through a competitive lens

A look into the different architectural ways the aspect of rewards is being tackled by some of the competitors(indirect) can be found from here.

Architectural Insights into the Reward System

Much like the architecture of a building lays out the precise structure upon which the building is constructed, I believe interfaces can be designed in a similar way. Don’t be confused by this new term in the 'design dictionary.' Similar to how information architecture depicts the layout of information across different levels (manifested throughout a user journey), the architectural overview highlights the philosophy behind certain design decisions, as well as establishes the optimal information hierarchy when the user interacts with your product.

<aside> 💡 Conducting an architectural overview is a crucial step before sketching or any ideation method

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Due to the absence of a generative study providing insights, we've formulated some assumptions and hypotheses to be qualitatively and quantitatively tested as we progress: